Hearing positive feedback about your company, your products or services is something that every business owner should thrive on, but not only can it inflate your own feeling of greatness, positive reviews can also lead to repeat custom, increased business growth and of course, more income and profit for the company.

When it comes to online marketing, the number of platforms, placements and opportunities out there can be overwhelming if you are just starting out on your marketing journey, which is why so many businesses often get it so badly wrong, all because they did not define their audience before they started to spend their budget.

When it comes to digital marketing, this one phrase covers so many services, as within the term digital marketing there are a wealth of things like SEO, PPC, Web Design and other forms of online marketing that can make it quite hard to choose the right company to partner with.

Most consumers that have grown up in the past few decades will be used to TV and Video advertising, in fact, from the early days of Kids TV through to the hundreds of channels we now have at our finger tips, we are used to being sold to on every commercial channel, and we have been used to this for such a long time now.

Any business owner will testify how nervous and worried they can get if suddenly they notice a decrease in sales or conversions, and this is exactly the same for any business that runs with a website and a high-street shop or office, or solely relies on a website.

No matter whether you voted leave, remain or you sat this one out, major events like Brexit can have an impact on your online marketing results, whether negative or positive, and as such, cannot just be dismissed as not relevant to your business.