Email Marketing Services
From campaign planning and creation through to ongoing email marketing management and optimisation, we have a range of email marketing services that are designed to deliver more sales for your business.
Why email marketing matters
Most UK businesses know they should be doing email marketing, but between writing content, managing lists, staying GDPR compliant, and actually getting emails into inboxes rather than spam folders, it quickly falls to the bottom of the to-do list as other business tasks take priority.
Because email marketing is often a long-term strategy, other quick wins can sometimes take precedence. But over time, with effort and hard work, email marketing can deliver ongoing results and excellent LTV returns.
That's exactly where we come in. We deliver high quality email marketing campaigns designed around you — to focus on your goals, your requirements and your expectations. We can work with your existing CRM data or source new, compliant points of contact to strengthen your campaigns from day one.
The email marketing opportunity
"The average ROI on email marketing is estimated to be £36 for every £1 spent — making it one of the most cost-effective marketing channels available."
What we do
From strategy to execution, we handle everything so you can focus on running your business while your inbox works harder for you. When you work with us, this is what you can expect:
Written, designed, and sent on your behalf. You get to sign everything off, but we design campaigns that we know will work, taking the burden completely off your plate.
Build a bigger, more engaged audience with high quality lists that are compliant with industry regulations. We can work with your existing data or source new, relevant contacts.
No guesswork, no risk, fully UK data-regulation compliant. Something we not only abide by, but make sure all our clients understand exactly why we do this, protecting you and your audience.
Clear, transparent results so you know exactly what's working and if you like, a call to review what the campaign delivered, and where we can move forward in the future.
Why work with us
We understand the UK market, UK regulations, and UK customers. No offshore teams, no time zone headaches. You work with one contact — the same person, every time.
We don't just send pretty emails — we track opens, clicks, and conversions because vanity metrics don't pay the bills. Every campaign is set up correctly, implemented to the highest standards, and then analysed so we understand what worked and where to improve.
The average ROI on email marketing is estimated to be £36 for every £1 spent. Whilst this may differ by industry, a high quality email marketing campaign is one of the most cost-effective aspects of marketing you can invest in.
WE GET RESULTS
With over 20 years of experience in digital marketing, we know what we are talking about. And not only do we know what we are talking about, we deliver results across all types of B2B and B2C industries. Our clients trust us to get results, and we continually work with them to deliver.
HIGHLY EXPERIENCED
With over 20 years of industry experience, we know that digital marketing today isn't about increasing traffic; it's about generating leads and conversions. We keep it simple, we don't talk in techy speak that no one really understands, and we offer full transparency and clarity about what we do. It's what we do best.
Why IST Digital
When you work with IST Digital, you work directly with Ian Spencer — founder, certified Google Partner, and the person doing the work. No account managers, no hidden mark-ups, no lock-in contracts. Just expert marketing and honest results, backed by over 20 years of experience across 200+ clients.
What our clients say
Don't take our word for it. Here's what businesses that we work with have to say about the services we offer.
Client reviews
GC Ian has been invaluable to my business. We had a Google ad campaign set up already, but Ian was able to go through it with a fine toothed comb and make sure our advertising was as efficient as possible. As well as providing reassurance that we're on the right track, Ian's interventions have saved us money whilst improving our return.
AC We've used IST on a number of occasions and have always been delighted with the service received. Ian is very responsive and highly knowledgable and we will continue to use his talents whenever required. Can wholeheartedly recommend IST Digital Marketing.
HD We use IST Digital for all our PPC campaigns. We get straightforward advice in plain English and a fast turn around. As they say the proof of the pudding is in the eating: we consistently get traffic to the website and in turn new business. All at a reasonable price. What more could you want?
LS Ian was recommended to us as we needed help to build our presence on Google. He was really efficient — getting us up and running on Google AdWords immediately and helping us to understand how we could make a bigger impact online. Our leads have definitely increased due to the work that Ian has done with us.
CD Been an absolute pleasure working with Ian. Came highly recommended and really knows his stuff when it comes to Adwords campaigns. We saw a significant increase in good quality leads as a result of his work which has resulted in strong business growth for us.
Work with us
Tell us about your goals and we'll design a campaign that delivers real results — no fluff, no guesswork.
