When it comes to a winning Google Ads or Bing Ads PPC campaign, the set up and implementation is the first thing that needs to be spot on, but then the management and ongoing optimisation of the account is also very important.
A Pay Per Click campaign is rarely, if ever, a plug and play approach, where you can add your campaign, sit back and let the sales role in, as if it were like this, we would not have much work to be doing!
Pay Per Click often needs an expert to manage it, keep it on track, explore new areas and really make sure that those conversions keep on coming for your business, and from time to time when major updates happen, to be on top of them and to keep your company at the top of the PPC results.
We do a great job of managing campaigns, we work with our clients to make sure success is flowing and that the campaign is improving, and of course, we look at new areas we can get more sales for our clients.
Let us manage your PPC and bring it online and inline to deliver more success.
No Sales, No Pressure, Just A FREE PPC Review Of Your Current Account.
Many businesses think they can spend half an hour getting a quick campaign live and then the results will come rolling in, which is understandable as this often what Google and Bing will tell them. In theory this sounds great, but in reality this is rarely the case, as not only is it easy to really get things wrong on set-up, it is even easier to let it run, spending money and delivering no results.
PPC marketing is no different from any other form of marketing, but the advantage it has over other forms is that it is highly reactive, so a change you make at 9am, will often be in play by 10am, meaning you have never had more control over your marketing than with Pay Per Click.
A Google Ads and Bing Ads management company not only makes sure your campaigns are working well, but they work with you to provide ongoing improvements and optimisation, working with your business to get the most from any campaign you choose to run.
What should you expect from a PPC Management Company?
Every penny or pound you spend on PPC has to be accountable, it has to work to make you money. There is no point spending £500 a month and getting £100 worth of sales, as with the correct tracking and metric understanding, a management firm will make sure the money you spend is getting you the right results, the right sales volume and a level of ROI that your business feels is acceptable.
The right PPC management firm will not just meet expectations, it will work to exceed them.
Ian’s Google Ad training was pivotal in getting our campaigns off the ground. He covered each area in great detail without rushing us through and always ensured we fully understood each function.
Following the training, Ian went above and beyond to assist us in setting up our conversion tracking which was a huge help to progressing more quickly. I would highly recommend Ian to anyone who is in need of Google AdWords training.
Rebecca Selwyn – Fire Protection Association
Ian trained me up in a 1-2-1 session and I cannot recommend him enough. He is very knowledgeable and takes the time to explain everything in a detailed, but digestible way.
The training was fully tailored to my own business needs and Ian has offered to provide on going support should I need it. I would highly recommend him to anyone looking to improve their marketing.
Bernadette Wilson – Brave HCG
We were new to Google, but successful Google Ads were critical to our business. Ian was down to earth and used jargon free language to really help us understand how things worked and how we could benefit.
We cannot recommend Ian enough. Great guy too!
Jonathan Watts – Owner – JB Car Leasing
Lloyd Looms have worked with Ian at IST Digital Marketing for some time now, during this period our Impression share and top of page rate have increased whilst reducing our overall google spend, Ian also manages the shopping campaign’s which much success.
Overall we are very pleased with the work carried out.
Roger Bell – Owner – Lloyd Looms
Really efficient – getting us up and running on Google AdWords immediately and helping us to understand how we could make a bigger impact online.
We are in no doubt that our leads have definitely increased due to the work that Ian has done with us. Really reasonably priced, with no tie in period – would highly recommend!
Robin & Laura Seal – Owners – The Property Shop Ross
Thanks for the hard work you’ve been putting in over the past month or so.
We have seen an increase of around 50% in new customers.
Lucy – Owner – K9 Raw Supplies
IST Digital Marketing are a great company and are exceptional in the work that they do. What you see is what you get, no hidden costs and great value for money. Personable in their approach they can easily tailor your business needs to your digital marketing needs seamlessly.
Highly recommended!
Valerie Spearpoint – Director – QAEC Limited
IST Digital Marketing are experts at what they do, helping us to plan, deliver and evaluate digital campaigns.
Ian has always helped us to achieve better results than we expected – helping us and our clients to reach more people online.
Lawrie Jones – MD – 42 Group
IST Digital are fantastic for working within your budget and producing good results. They have also given us training so that we understand how google analytics works and how to use it.
We count Ian as one of our team – a very important member of our team.
Julia Adams – Owner – JULU Ltd
I would highly recommend IST Digital Marketing as they do what they say they will do and if they can’t do it they will tell you.
There was also no binding contract he asked us to sign, just month on month as we wanted.
Gerome Mezo – Owner – Gloucestershire Furniture Hire
Contacted IST Digital Marketing after talking to other local business owners and getting good reviews as I was looking for a quick and easy solution to get into online marketing.
Ian is a great guy and set up my new Google Adwords account the same day, putting aside other work to help me out. Exciting times for my business ahead.. “
Gavin Lewis – Owner – Oven Pig
We are delighted by the service we have received from Ian Spencer. Since we have utilised Ian ‘s service our website visibility and ranking has improved dramatically.
If you are looking for great advice and service look no further than Ian Spencer as your PPC consultant of choice.
Guy Webb – Owner – Kas Villa Rentals
IST Digital Marketing are moving us out of our comfort zone and giving us the confidence to deal with our PPC. Ian has a wealth of knowledge and a very patient way of explaining things very clearly too.
We’re good at dealing with garage doors but we also want to be good at growing our business by using PPC and we’re delighted that IST Digital Marketing is helping to make that happen!
Tracey – Owner – Dean Garage Doors
We approached IST as we were looking to get more leads from our website and Ian had been recommended to us by several of his existing clients.
Sure enough, as soon as the campaign was switched on we started receiving enquiries and within the first week we were inundated with delivery requests, working at a conversion rate of 16%!
Andy – Owner / MD – Move My Bike
Ian has helped me on several occasions and I am very impressed with the service he provides.
I’m very grateful to Ian for the improvements to my business he has brought about and would not hesitate to recommend him to other people.
Glyn Kevin – Owner – Goggleyed
“It is without hesitation that I recommend this company to the highest levels and am more than happy to talk direct to anyone considering his services.
Ian is an expert in his field without doubt and he is more than capable of helping you take your business to the next level and beyond.“
Dave Kenworthy – Owner – Evolution Group
IST Digital Marketing and Ian has been a pleasure to work with and has compiled a Google Ads campaign that has been invaluable in directing traffic – and therefore potential customers – to my client’s new homes website.
We’ve been delighted with the Google profile Ian has achieved for us.
Penny Adair – Change Living
I highly recommend Ian to anyone who is looking into the world of online marketing, in particular anything Google related.
His knowledge and vast experience make him a stand out choice.
Andy Raynor – AR Website Design
I cant recommend Ian and IST Digital Marketing enough, I was sceptical about using a PPC company having used Adwords previously without success.
They have delivered increased enquiries to our website which resulted in new business.
Karl Wood – SimTech
We have used IST Digital Marketing for clients PPC Campaigns. His initial site reports are excellent and results fantastic.
Then running the campaigns and split testing on the PPC campaigns were good and click through rates were good and profitable!
Duncan Knowles – Net9Design
IST Digital Marketing have been central to us trebling our sales over the last three years.
This has been achieved through their internet knowledge, as well as his SEO and Google Ads abilities.
Dave Jones – Get Moved UK
For your internet needs IST Digital Marketing really deliver; my company is certainly testimony to that.
From a superb web site, delivering SEO/CPC campaigns and ongoing project management, IST have constantly over delivered on his promises.
Chris Davidson – Discover
