As a business owner you probably want to or need to increase your sales, but when it comes to just how you do this or what advertising platform is going to be best for you, it can be a daunting and worrying decision that you feel you need to make, from SEO through to Email Marketing, knowing what to do and how to do it is not as easy as you might wish it was.
What Does A Digital Marketing Agency Actually Do?
A really good, experienced and successful digital marketing company will help you to get more leads, enquires and sales from your online marketing channels, which in the most basic form of explanation means that the main goal of any digital marketing agency or consultancy that you work with is to increase your online visitor rate and then work with you to increase conversions from this traffic.
A digital marketing company will often work with you to increase traffic through various online marketing methods including:
- Pay Per Click
- Social Media
- Social Media Paid Adverting
- Content Marketing
- Video Marketing
- Email Marketing
And probably a few other areas that we have not listed, but instead of the company just working on your SEO or your PPC for example, they will work with you to devise a master online marketing plan to work with the correct measures for your business and then bring them all together into one action plan. Although SEO is often a must for most companies, not every marketing platform is right for every business, so it is vital that the firm you work with really understand your business and your goals, as only then can they come up with a suitable plan that is going to deliver more traffic and more sales.
Why Would You Use A Digital Marketing Company?
At the end of the day, if you didn’t want to increase your sales and profits, you wouldn’t even be thinking about working with someone to increase your traffic and brand exposure, so the end goal is to get more customers through your online and mobile presence, which is not just a case of buying a load of traffic, it is about getting the right kind of visitor that is going buy from your company. Anyone can get you traffic, these days that’s pretty easy, but if your SEO campaign is ranking you for the wrong keywords or your Google Ads campaign is sending visitors to a poor landing page, the money you are spending is wasted and your results are going to be few and far between.
Digital marketing is about the journey, taking the visitor from the platform they originally found you on through to the landing page on your website, and this journey has to be consistent as the message they see on your Google Ads advert or your latest Tweet on Twitter should then match the final destination page on your website. If this journey is inconsistent or simply does not flow, then you will lose the customer and you have just wasted spend on advertising that doesn’t work. A digital marketing agency helps you to make sure that not only does this journey work and leads to conversions, they will also help to improve the success of the campaigns you are running to keep the level of conversions continually growing where possible.
How To Choose A Digital Marketing Company To Work With
Choosing a digital marketing agency or consultancy to work with is a major consideration, as you not only need to pick a company that is going to fit in with your business in terms of an ongoing relationship, but you also have to choose a company that is going to get you results. You need to give them time and support to make it work for you, as if you do not give them the correct information or you do not ensure they understand your business and your goals, the success is either not going to come or it is going to take longer to arrive than it realistically should have.
A digital marketing campaign will have elements that bring immediate success and elements that take much longer, but the whole point of a successful campaign is to make sure you are using the right advertising methods that will increase your sales, whether that’s a mixture of things or just a couple that you need to work with.
The key things to look for when choosing this type of partner:
- Location – Are they based near to your business so that you can meet them should you wish to?
- Success – Do they have a proven track record and can they back this up?
- Understanding – Will they take the time to get to know your company and what kind of results you are looking for?
- Qualifications – Do they have the qualifications like Google Ads, Analytics and other various green flags that are available?
- Relationship – Do you think that you can work with the company on a long term basis?
Above all, take your time, do your research and get to know a little about the digital marketing and online marketing industry yourself, as although you do not need to know the ins and outs of every platform, if you can get just a little bit of inside knowledge and understanding then it can help you to understand your role in the relationship and what to look for when it comes to progression.