SEO Consultancy
You're here because you want your website to rank better. You want more traffic. You want better leads. You want SEO that actually does something. That's what we deliver.
SEO is constantly evolving. Whilst the basics may stay the same, industry practices, Google updates and ever-changing techniques mean you need an agency who stays on top of what actually works.
An SEO consultancy will not only keep your SEO in place, but work with you to improve through onsite optimisation — removing the bad and increasing the good, continually looking for ways to get better.
Things never stay the same, which is why a decent SEO consultancy stays informed and continually up to date on features, changes and technical elements — keeping your website flying high in the rankings.
When running a business you are unlikely to have the time to keep your online marketing working well. We have the time and the resources to make sure it all works without you needing to worry.
Why SEO still matters
That's true whether they're comparing software, booking a physiotherapist, or looking for a local solicitor. It's not about ranking for everything. It's about ranking for the right things, the keywords that signal intent, interest, or purchase-readiness.
We are an SEO consultancy that works with ambitious businesses to improve their search visibility and drive growth. No gimmicks. No mystery. Just a clear strategy, done-for-you implementation, and advice you can trust.
We help you identify the opportunities, fix what's holding you back, and build a content and technical foundation that gets results now and long into the future.
Let's skip the intro fluff. You're here because you want your website to rank better. You want more traffic. You want better leads. You want SEO that actually does something for your business, not just green arrows that mean nothing.
That's what we deliver.
Our approach
"We cut through the noise, prioritise what actually matters, and build momentum that we know will deliver you sales and leads, not just rankings that mean nothing"
What we do
Good question. Here's what we do — and don't do.
We go beyond surface-level checks, diagnosing the real issues holding your site back in search.
Every recommendation is ranked by impact, so you always know what to do first.
We build roadmaps and work with your inhouse web team to get things actually fixed, not just identified.
We identify what content you're missing and help you fill those gaps strategically with SEO that works.
Not generic SEO tactics that might not work, we build a strategy built around your goals, your audience and your market.
We track what matters and refine based on real data, not vanity metrics that often mean nothing.
We don't sell vague monthly packages with no clarity on output. We don't generate AI-driven content and call it "blogging". We don't spam keywords and hope for the best. We don't lock you into endless contracts with no results.
If you want a partner who'll help you make SEO a strategic asset — not a cost centre — we should talk.
Common questions
Honest answer: it depends. SEO isn't instant — it usually takes 3–6 months to start seeing noticeable results, and 6–12 months for significant growth, especially in competitive industries. However, we often find quick wins in technical SEO or underperforming content that can bring faster returns. We'll never promise instant rankings, but we will build a clear roadmap, track progress, and show you where the gains are coming from.
A proper SEO audit should cover: technical SEO (site speed, structure, mobile-friendliness, crawlability, indexing), on-page SEO (page titles, meta descriptions, headers, keyword usage, internal linking), content (performance, quality, gaps, duplication, structure), off-page SEO (backlinks, domain authority, spam signals), competitor analysis (who's outranking you and why), and analytics setup (GA4, GSC, tracking, and conversions). We deliver this as a clear, actionable document — not a 60-page spreadsheet with no context.
Absolutely. But we don't just generate a list of 500 random terms and dump it in a spreadsheet. We focus on search intent — understanding what your audience is really looking for, and why. We'll then map keywords to your site structure, help prioritise what to target first, and feed that into your content and SEO strategy.
Yes. We work closely with expert SEO content writers to produce high-performing blog posts, landing pages, and service content. We also edit and optimise existing content to improve rankings — sometimes a few changes can turn a quiet post into a traffic driver.
No problem. We often work alongside agencies — especially if you want an independent perspective or aren't seeing the results you hoped for. We can audit your agency's work, help you ask better questions, or provide extra input where their expertise ends. If we spot anything harming your site, we'll flag it — clearly and constructively.
We work with WordPress, Webflow, Shopify, HubSpot, and custom CMSs. Our technical SEO covers all major platforms. If your devs can access it, we can optimise it.
We agree metrics upfront — no moving goalposts. These might include organic traffic, keyword rankings, click-through rate, conversions (leads, sales, downloads), and page engagement. You'll get regular reports with context, not just numbers — plus a strategy session to review progress and plan next steps.
No — and no one else can either (unless they own Google). Any consultancy or agency that guarantees rankings is either lying or planning to game the system. What we can guarantee is a strategic, data-led approach, full transparency, and a long-term plan that gives you the best chance of success.
It varies based on what you need. We offer one-off audits and strategy docs, monthly consulting calls, and full SEO management and support. Our pricing is clear, fixed, and value-led. No long contracts. No mystery retainers. Just real expertise, priced for ROI.
Absolutely. We often begin with an audit or strategy session before moving into ongoing support. You're not locked into anything. Start small. Build trust. Then scale if it's right.
WE GET RESULTS
With over 20 years of experience in SEO and Google Ads, we know what we are talking about. And not only do we know what we are talking about, we deliver results across all types of B2B and B2C industries. Our clients trust us to get results, and we continually work with them to deliver.
HIGHLY EXPERIENCED
With over 20 years of industry experience, we know that digital marketing today isn't about increasing traffic; it's about generating leads and conversions. We keep it simple, we don't talk in techy speak that no one really understands, and we offer full transparency and clarity about what we do.
Why IST Digital
When you work with IST Digital, you work directly with Ian Spencer — founder, certified Google Partner, and the person doing the work. No account managers, no hidden mark-ups, no lock-in contracts. Just expert SEO guidance and honest results, backed by over 20 years of experience across 200+ clients.
What our clients say
Don't take our word for it. Here's what businesses that we work with have to say about the services we offer.
Client reviews
GC Ian has been invaluable to my business. We had a Google ad campaign set up already, but Ian was able to go through it with a fine toothed comb and make sure our advertising was as efficient as possible. As well as providing reassurance that we're on the right track, Ian's interventions have saved us money whilst improving our return.
AC We've used IST on a number of occasions and have always been delighted with the service received. Ian is very responsive and highly knowledgable and we will continue to use his talents whenever required. Can wholeheartedly recommend IST Digital Marketing.
HD We use IST Digital for all our PPC campaigns. We get straightforward advice in plain English and a fast turn around. As they say the proof of the pudding is in the eating: we consistently get traffic to the website and in turn new business. All at a reasonable price. What more could you want?
LS Ian was recommended to us as we needed help to build our presence on Google. He was really efficient — getting us up and running on Google AdWords immediately and helping us to understand how we could make a bigger impact online. Our leads have definitely increased due to the work that Ian has done with us.
CD Been an absolute pleasure working with Ian. Came highly recommended and really knows his stuff when it comes to Adwords campaigns. We saw a significant increase in good quality leads as a result of his work which has resulted in strong business growth for us.
Work with us
Let's talk. Tell us where you are and where you want to get to — we'll tell you exactly how we can help.
