Onsite Technical SEO
It's about getting three things right: technical SEO (site structure, crawlability, speed, schema, Core Web Vitals) and content SEO (strategy, structure, internal linking, freshness, depth). We benchmark where you are, prioritise what matters, and help you fix the rest.
SEO is constantly evolving. Whilst the basics may stay the same, industry practices, Google updates and ever-changing techniques mean you need an agency who stays on top of what actually works.
An SEO consultancy will not only keep your SEO in place, but work with you to improve through onsite optimisation — removing the bad and increasing the good, continually looking for ways to get better.
Things never stay the same, which is why a decent SEO consultancy stays informed and continually up to date on features, changes and technical elements — keeping your website flying high in the rankings.
When running a business you are unlikely to have the time to keep your online marketing working well. We have the time and the resources to make sure it all works without you needing to worry.
Who we work with
You don't need to be an expert. We'll help you ask better questions, make smarter decisions, and build an SEO setup that works for your business.
We get results for the businesses we work with, and we can prove that. But what really matters is what we'll do for your business. That's where we start and what we stay accountable to.
Results we've delivered
"We've helped clients increase organic traffic by 200% in under 6 months, reclaim lost rankings after migrations, and outrank national competitors in niche verticals."
Results — not just rankings
What really matters is what we'll do for your business. That's where we start — and what we stay accountable to. Technical. Content. Authority. We cover it all.
Achieved for clients in under 6 months through focused technical and content improvements
Helping businesses recover from site migrations, algorithm updates, and technical errors
Helping SMEs compete and win in niche verticals against much larger brands
Turning one underperforming piece of content into a top lead magnet through optimisation
Site speed, crawlability, Core Web Vitals, schema, and structured data — all properly implemented
Prioritised action plans built around your goals — not generic checklists that don't move the needle
Our SEO services are designed to identify what's holding your website and business back from better rankings. We build a clear roadmap to fix issues and unlock opportunities, guide your teams or deliver work directly, and monitor and adjust as your competitors, content and algorithms evolve.
Want SEO that delivers results, not just ticks boxes? Let's talk.
Common questions
Honest answer: it depends. SEO usually takes 3–6 months to start seeing noticeable results, and 6–12 months for significant growth in competitive industries. However, technical SEO fixes often produce faster wins — especially if there are crawl, indexation, or speed issues holding you back. We'll never promise instant rankings, but we will build a clear roadmap and show you where the gains are coming from.
A proper SEO audit covers: technical SEO (site speed, structure, mobile-friendliness, crawlability, indexing), on-page SEO (page titles, meta descriptions, headers, keyword usage, internal linking), content (performance, quality, gaps, duplication, structure), off-page SEO (backlinks, domain authority, spam signals), competitor analysis, and analytics setup (GA4, GSC, tracking, conversions). We deliver this as a clear, actionable document — not a 60-page spreadsheet with no context.
Absolutely. We focus on search intent — understanding what your audience is really looking for, and why. We map keywords to your site structure, prioritise what to target first, and feed that into your content and SEO strategy. No 500-term spreadsheet dumps.
Yes. We work closely with expert SEO content writers to produce high-performing blog posts, landing pages, and service content. We also edit and optimise existing content to improve rankings — sometimes a few targeted changes can turn a quiet post into a traffic driver.
We work with WordPress, Webflow, Shopify, HubSpot, and custom CMSs. Our technical SEO covers all major platforms. If your devs can access it, we can optimise it.
We agree metrics upfront — no moving goalposts. These might include organic traffic, keyword rankings, click-through rate, conversions (leads, sales, downloads), and page engagement. You'll get regular reports with context, not just numbers — plus strategy sessions to review progress and plan next steps.
No — and no one else can either. Any agency that guarantees rankings is either lying or planning to game the system. What we can guarantee is a strategic, data-led approach, full transparency, and a long-term plan that gives you the best possible chance of success.
It varies based on what you need. We offer one-off audits and strategy docs, monthly consulting calls, and full SEO management and support. Our pricing is clear, fixed, and value-led. No long contracts. No mystery retainers. Just real expertise, priced for ROI.
Absolutely. We often begin with a technical audit or strategy session before moving into ongoing support. You're not locked into anything. Start small. Build trust. Then scale if it's right.
WE GET RESULTS
With over 20 years of experience in SEO and Google Ads, we know what we are talking about. And not only do we know what we are talking about, we deliver results across all types of B2B and B2C industries. Our clients trust us to get results, and we continually work with them to deliver.
HIGHLY EXPERIENCED
With over 20 years of industry experience, we know that digital marketing today isn't about increasing traffic; it's about generating leads and conversions. We keep it simple, we don't talk in techy speak that no one really understands, and we offer full transparency and clarity about what we do.
Why IST Digital
When you work with IST Digital, you work directly with Ian Spencer — founder, certified Google Partner, and the person doing the work. No account managers, no hidden mark-ups, no lock-in contracts. Just expert technical SEO and honest results, backed by over 20 years of experience across 200+ clients.
What our clients say
Don't take our word for it. Here's what businesses that we work with have to say about the services we offer.
Client reviews
GC Ian has been invaluable to my business. We had a Google ad campaign set up already, but Ian was able to go through it with a fine toothed comb and make sure our advertising was as efficient as possible. As well as providing reassurance that we're on the right track, Ian's interventions have saved us money whilst improving our return.
AC We've used IST on a number of occasions and have always been delighted with the service received. Ian is very responsive and highly knowledgable and we will continue to use his talents whenever required. Can wholeheartedly recommend IST Digital Marketing.
HD We use IST Digital for all our PPC campaigns. We get straightforward advice in plain English and a fast turn around. As they say the proof of the pudding is in the eating: we consistently get traffic to the website and in turn new business. All at a reasonable price. What more could you want?
LS Ian was recommended to us as we needed help to build our presence on Google. He was really efficient — getting us up and running on Google AdWords immediately and helping us to understand how we could make a bigger impact online. Our leads have definitely increased due to the work that Ian has done with us.
CD Been an absolute pleasure working with Ian. Came highly recommended and really knows his stuff when it comes to Adwords campaigns. We saw a significant increase in good quality leads as a result of his work which has resulted in strong business growth for us.
Work with us
Let's talk. We'll identify what's holding you back and build a plan that gets results.
