Starting from scratch. Now dominating search.
When this client came to IST Digital Marketing, they had a great product and zero digital presence. No website traffic. No search visibility. No paid advertising. Just a brand ready to grow.
500–700% ROAS, every single month
Twelve months later, they're ranking on page one for over 20 keywords, pulling in thousands of visitors every month, and generating a return of between 500% and 700% on their Google Ads spend. Every single month.
What we did
We built their digital presence from the ground up, combining a targeted SEO strategy with a Performance Max Google Ads campaign designed to drive sales from day one.
On the SEO side, the focus was on getting our client in front of the right people at the right moment - people actively searching for quality wicker and lounge furniture. Within 12 months, the site was ranking in position one for more than 20 relevant keywords, delivering a consistent flow of thousands of organic visitors each month.
Alongside that, we launched and managed a PMAX campaign through Google Ads. By continually refining the asset groups, audience signals and product feed, we achieved a ROAS of 500-700% month on month - meaning for every £1 spent on ads, the company was generating £5 to £7 in revenue.
The results
- Page one rankings for 20+ keywords within 12 months
- Thousands of organic visitors per month from a standing start
- Google Ads ROAS consistently between 500% and 700%
- A brand that went from no online presence to a strong, sustainable digital footprint
The takeaway
With the right strategy and consistent execution, even a brand new business can compete at the top of Google quickly. Our client is proof of that.
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