Google Ads Management
As a certified Google Partner with over 15 years of experience in Google Ads across many industries, we manage every aspect of your campaigns, so you get more leads, lower costs, and a clear picture of what your investment is delivering.
Any PPC campaign is open to problems occurring, from adverts being disapproved through to budget and payment issues, which is why we make sure your campaigns are always running, and work with you when they are not.
A PPC management firm will not only keep your campaigns running, but work with you to improve them through optimisation, removing the bad and increasing the good, continually looking for ways to get better.
Things never stay the same, which is why a Google Ad Management Agency stays informed, is continually up to date on features, changes and the technical side of things, allowing them to keep your campaign flying high.
When running a business you are unlikely to have the time and maybe even the effort to keep your PPC marketing working, and working well, which is why we have the time and the effort to make sure everything works.
Why management matters
When it comes to a winning Google Ads or Bing Ads PPC campaign, the set up and implementation is the first thing that needs to be spot on, but then the management and ongoing optimisation of the account is also very important.
A Pay Per Click campaign is rarely, if ever, a plug and play approach, where you can add your campaign, sit back and let the sales role in, as if it were like this, we would not have much work to be doing!
We do a great job of managing campaigns, we work with our clients to make sure success is flowing and that the campaign is improving, and of course, we look at new areas we can get more sales for our clients.
The PPC advantage
"A change you make at 9am will often be in play by 10am — you've never had more control over your marketing than with Pay Per Click."
What to expect
Communication and transparency, we get on with the work and keep you updated with monthly reports and early campaign updates at the start of any new account.
We don't need to tell you everything we do, unless you want to know, but we work on all aspects of any campaign, improving results and making things better.
Whilst we are good at what we do and get on with it behind the scenes, any major improvements or changes, we run by you first, as you always get the final say.
Depending what management package you join us on, will depend on how many hours we will spend on your account every month. And if we do more, you don't pay more.
Every penny you spend on PPC has to be accountable — it has to work to make you money. With the correct tracking and metric understanding, the right management firm will make sure your spend delivers the right results, the right sales volume, and a level of ROI your business is happy with.
The right PPC management firm will not just meet expectations — it will work to exceed them.
WE GET RESULTS
With over 20 years of experience in Google Ads and Onsite SEO, we know what we are talking about. And not only do we know what we are talking about, we deliver results across all types of B2B and B2C industries. Our clients trust us to get results, and we continually work with them to deliver.
HIGHLY EXPERIENCED
With over 20 years of industry experience, we know that digital marketing today isn't about increasing traffic; it's about generating leads and conversions. We keep it simple, we don't talk in techy speak that no one really understands, and we offer full transparency and clarity about what we do. It's what we do best.
Why IST Digital
When you work with IST Digital, you work directly with Ian Spencer — founder, certified Google Partner, and the person managing your campaigns. No account managers, no hidden mark-ups, no lock-in contracts. Just expert work and honest results, backed by over 20 years of experience across 200+ clients.
What our clients say
Don't take our word for it. Here's what businesses that we work with have to say about the services we offer.
Client reviews
GC Ian has been invaluable to my business. We had a Google ad campaign set up already, but Ian was able to go through it with a fine toothed comb and make sure our advertising was as efficient as possible. As well as providing reassurance that we're on the right track, Ian's interventions have saved us money whilst improving our return.
AC We've used IST on a number of occasions and have always been delighted with the service received. Ian is very responsive and highly knowledgable and we will continue to use his talents whenever required. Can wholeheartedly recommend IST Digital Marketing.
HD We use IST Digital for all our PPC campaigns. We get straightforward advice in plain English and a fast turn around. As they say the proof of the pudding is in the eating: we consistently get traffic to the website and in turn new business. All at a reasonable price. What more could you want?
LS Ian was recommended to us as we needed help to build our presence on Google. He was really efficient — getting us up and running on Google AdWords immediately and helping us to understand how we could make a bigger impact online. Our leads have definitely increased due to the work that Ian has done with us.
CD Been an absolute pleasure working with Ian. Came highly recommended and really knows his stuff when it comes to Adwords campaigns. We saw a significant increase in good quality leads as a result of his work which has resulted in strong business growth for us.
Work with us
Start with a free audit — we'll show you exactly what we'd change and what impact it would have.
