PPC Agency Cheltenham
You don't need another agency selling you dashboards and jargon. You need PPC that works — that drives leads, sales, or signups. That brings in qualified traffic and doesn't waste your budget. That's what we do.
Whilst half the campaigns we currently run are national, the rest are local campaigns here in Cheltenham. Being local to the area, we know how to get the best results for your business.
Traffic, CPC and all the other metrics are important, but sales, leads and return on investment is always the key focus, making your money work as hard as it can and return a high ROI and ROAS. We'll always give you our honest opinion, even if it means we don't get the job.
Things never stay the same, which is why a Google Ad Management Agency stays informed and continually up to date on features, changes and the technical side of things — keeping your campaign flying high.
Having data from your campaign is one thing, but having the skills to interpret the data, make firm business decisions using it, and then getting improved results from it is what we do best.
Why PPC still delivers
The problem with PPC isn't PPC. It's the way most agencies run it. Set it up once, leave it running, send a report. If you're lucky. We do things differently.
PPC is one of the fastest, most controllable ways to reach your audience — whether you're targeting homeowners in Leckhampton, independent schools in Charlton Kings, or commercial clients around the town centre.
We help Cheltenham businesses use PPC to:
Local PPC, local insight
"You can't run the same PPC campaign in Cheltenham that you'd run in London. The search volumes are different. The audience behaviours are different. The competition is different."
We focus on results
We don't guess. We plan. Then we test. Then we optimise. Our process is built around performance — not impressions, not vague "brand lift". Just results.
We start by understanding your business — your margins, your goals, your customers. Then we build a PPC strategy tailored to your needs, including keyword research, competitor analysis, ad creative, landing page advice, and channel mix. You get a clear plan. We get the green light. Then we go.
We build your campaigns cleanly, logically, and for performance. No keyword stuffing. No meaningless segments. No wasting budget on clicks that don't convert. Whether you're selling services, running a clinic, or building an eCommerce brand, we tailor everything to the result you want.
We monitor, manage, and improve every campaign — daily. That includes split-testing ads, adjusting bids, tweaking copy, refining audiences, and feeding back insights. You get regular, honest reporting. No BS. If something's underperforming, we tell you — and fix it.
You'll always know where your money's going, what we're doing, and what results you're getting. We use plain English in our reports and talk like humans. If you want to dive deep into conversion rates and attribution models, we can. If you just want to know what's working, we'll keep it simple.
PPC isn't always the answer and we'll tell you if it's not. Sometimes SEO, content or social ads might be a better fit. We'll always give you our honest opinion, even if it means we don't get the job.
Ready to stop guessing? Let's build something that performs.
WE GET RESULTS
With over 20 years of experience in Google Ads and Onsite SEO, we know what we are talking about. And not only do we know what we are talking about, we deliver results across all types of B2B and B2C industries. Our clients trust us to get results, and we continually work with them to deliver.
HIGHLY EXPERIENCED
With over 20 years of industry experience, we know that digital marketing today isn't about increasing traffic; it's about generating leads and conversions. We keep it simple, we don't talk in techy speak that no one really understands, and we offer full transparency and clarity about what we do.
Why IST Digital
When you work with IST Digital, you work directly with Ian Spencer — founder, certified Google Partner, and the person building and managing your campaigns. No account managers, no hidden mark-ups, no lock-in contracts. Just expert work and honest results, backed by over 20 years of experience across 200+ clients.
What our clients say
Don't take our word for it. Here's what businesses that we work with have to say about the services we offer.
Client reviews
GC Ian has been invaluable to my business. We had a Google ad campaign set up already, but Ian was able to go through it with a fine toothed comb and make sure our advertising was as efficient as possible. As well as providing reassurance that we're on the right track, Ian's interventions have saved us money whilst improving our return.
AC We've used IST on a number of occasions and have always been delighted with the service received. Ian is very responsive and highly knowledgable and we will continue to use his talents whenever required. Can wholeheartedly recommend IST Digital Marketing.
HD We use IST Digital for all our PPC campaigns. We get straightforward advice in plain English and a fast turn around. As they say the proof of the pudding is in the eating: we consistently get traffic to the website and in turn new business. All at a reasonable price. What more could you want?
LS Ian was recommended to us as we needed help to build our presence on Google. He was really efficient — getting us up and running on Google AdWords immediately and helping us to understand how we could make a bigger impact online. Our leads have definitely increased due to the work that Ian has done with us.
CD Been an absolute pleasure working with Ian. Came highly recommended and really knows his stuff when it comes to Adwords campaigns. We saw a significant increase in good quality leads as a result of his work which has resulted in strong business growth for us.
Work with us
Whether you're running ads already or starting from scratch, we can help you make more of every click.
