Ian has been invaluable to my business. We had a Google ad campaign set up already, but Ian was able to go through it with a fine toothed comb and make sure our advertising was as efficient as possible. As well as providing reassurance that we're on the right track, Ian's interventions have saved us money whilst improving our return.
PPC White Label
PPC for your clients,
delivered by us.
If you own a web design company or an SEO agency — or you're a PPC specialist with too much work to handle — our White Label PPC service is the ideal solution for you.
Your Eyes & Ears At All Times
Any PPC campaign is open to problems, from adverts being disapproved through to budget and payment issues. We make sure your clients' campaigns are always running, and work with you when they are not.
Optimising For Results
A PPC management firm will not only keep campaigns running, but work to improve them through optimisation, removing the bad and increasing the good, continually looking for ways to get better.
Knowledge Is Power
Things never stay the same. We stay informed and continually up to date on features, changes and the technical side of things, keeping your clients' campaigns flying high.
We Have The Time And Skills
When running an agency you are unlikely to have the time to manage PPC for every client. We have the time and the expertise to make sure everything works, so you don't have to.
How it works
We Work How You Want Us To Work
If you own a web design company or an SEO company, or you are a PPC specialist but simply have too much work to handle, our PPC White Label service is the ideal solution for you.
We work with a range of local and national web designers and SEO specialists to provide our PPC service for their clients, on either a white label or referral basis.
This means that if you have customers that could benefit from what we can provide, you can now provide this service, charge the levels you feel appropriate and of course, make more money.
Our partners
"We work with many web design and SEO agencies offering PPC white label — delivering expert campaigns under your brand, the way you want."
What to expect
A PPC Campaign Needs Time, Effort And Ongoing Care
Many businesses think they can spend half an hour getting a campaign live and the results will come rolling in. In reality, this is rarely the case — it's easy to get things wrong on set-up, and even easier to let it run, spending money and delivering no results. PPC marketing is highly reactive though: a change made at 9am can be in play by 10am. That level of control requires ongoing expertise and attention.
Ongoing Communication & Reports
Regular updates and branded reports your clients can read and understand, however frequently you need them.
Campaign Optimisation
Negative keywords, bid adjustments, and campaign structure, continually refined to improve performance.
Campaign Suggestions & Improvements
Proactive ideas for testing and growth, not just maintenance. We think ahead so you don't have to.
Future Planning For Changes
Seasonal adjustments, budget planning, and strategic changes planned in advance to stay ahead.
Committed Hours On Your Account
A defined commitment to your clients' accounts, not just a reactive service but a proactive one.
We Act As Your Business
However you wish, liaising with your clients directly or working behind the scenes with full confidentiality.
Every penny or pound spent on PPC has to be accountable — it has to work to make money. There's no point spending £500 a month and getting £100 worth of sales. With the correct tracking and metric understanding, we make sure the money spent is getting the right results, the right sales volume, and a level of ROI your clients feel is acceptable.
The right PPC management firm will not just meet expectations — it will work to exceed them.
WE GET RESULTS
Very Happy Clients And Customers
With over 20 years of experience in Google Ads and Onsite SEO, we know what we are talking about. And not only do we know what we are talking about, we deliver results across all types of B2B and B2C industries. Our clients trust us to get results, and we continually work with them to deliver.
HIGHLY EXPERIENCED
Years Of Online Marketing Experience
With over 20 years of industry experience, we know that digital marketing today isn't about increasing traffic; it's about generating leads and conversions. We keep it simple, we don't talk in techy speak that no one really understands, and we offer full transparency and clarity about what we do.
Why IST Digital
Direct expertise.
Real accountability.
When you work with IST Digital, you work directly with Ian Spencer — founder, certified Google Partner, and the person doing the work. No sub-contractors, no junior staff, no hidden mark-ups. Just expert PPC delivery and honest results, backed by over 20 years of experience across 200+ clients.
What our clients say
Don't take our word for it. Here's what businesses that we work with have to say about the services we offer.
Client reviews
We've used IST on a number of occasions and have always been delighted with the service received. Ian is very responsive and highly knowledgable and we will continue to use his talents whenever required. Can wholeheartedly recommend IST Digital Marketing.
We use IST Digital for all our PPC campaigns. We get straightforward advice in plain English and a fast turn around. As they say the proof of the pudding is in the eating: we consistently get traffic to the website and in turn new business. All at a reasonable price. What more could you want?
Ian was recommended to us as we needed help to build our presence on Google. He was really efficient — getting us up and running on Google AdWords immediately and helping us to understand how we could make a bigger impact online. Our leads have definitely increased due to the work that Ian has done with us.
Been an absolute pleasure working with Ian. Came highly recommended and really knows his stuff when it comes to Adwords campaigns. We saw a significant increase in good quality leads as a result of his work which has resulted in strong business growth for us.
Work with us
Ready to offer PPC to your clients?
Get in touch to discuss how we can work together — whether on a referral or full white label basis.