They wanted to fill their units. Now they're building more.
When this regional self storage company came to us, they had capacity to fill and ambitions to grow. They needed better visibility on Google and a paid search strategy that would bring in consistent, quality enquiries. Within 12 months, they achieved something they'd never managed before - 97% capacity. And now they're expanding to keep up with demand.
97% capacity — a first for the business
What we did
We built a combined SEO and PPC strategy focused on the locations and storage solutions that mattered most to their business. No scatter-gun approach - just clear, targeted work designed to put them in front of the right people at the right moment.
On SEO, we went after the local search terms their potential customers were actually using. That work has delivered top three rankings across a wide range of keywords, with position one and two results for several of their most important search terms - and rankings that are still improving.
On PPC, we built a Google Ads account around their key services and best-performing local areas, driving a consistent flow of quality enquiries month after month. As with everything we do, the account kept getting better over time.
Between the two channels, they now have a complete online marketing strategy that didn't just fill their units - it created a demand problem they're genuinely delighted to have.
The results
- Top three local rankings across a wide range of target keywords
- Position one and two for several major search terms, offering more bookings and enquiries
- Consistent quality enquiries through Google Ads every month
- 97% capacity achieved - a first for the business
- Now adding new units to cope with demand
The takeaway
The goal was growth. The result was a business running at near-full capacity and actively expanding. When SEO and PPC are built around your business properly, that's the kind of outcome that becomes possible.
← Back to Case Studies