An underperforming account. A competitive market. A complete turnaround.
When this London-based home appliances retailer came to us, their Google Ads account wasn't working. Spend was going out, results weren't coming in, and they were struggling to compete in one of the most crowded retail sectors online.
Online sales doubled year on year
Twelve months on, online sales have doubled year on year, ROAS is sitting at around 500% every month, and performance is still improving.
What we did
We inherited an underperforming account and rebuilt it from the ground up. That meant stripping out what wasn't working, restructuring campaigns, tightening up targeting and making sure every pound of ad spend was working as hard as possible.
We developed campaigns for the right products and pulled brand campaigns we knew we could see gaps for in the market and then fill them.
In a market as competitive as home appliances, there's no room for wasted budget. We focused on the right keywords, the right audiences and the right bidding strategy to put this retailer in front of people ready to buy - not just browse.
From there it was about consistent optimisation. Month on month, we refined and improved, and the results kept moving in the right direction.
The results
- Google Ads ROAS of around 500% and growing month on month
- Online sales doubled year on year
- Currently outperforming in an extremely competitive sector
- A completely rebuilt account delivering consistent, scalable returns
The takeaway
An underperforming Google Ads account isn't a reason to give up on paid search - it's a reason to get it done properly. Sometimes all it takes is the right pair of hands.
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