Really pleased with the Google Ads campaign carried out by IST Digital Marketing for our business, very professional & helpful.
Sally – Raycox Turf Ltd
If you sell products online, then you probably do not need to be told that online shopping has had a huge growth over the past five years.
Every year UK consumers spend over £60bn online. We can confidently say that if your business isn’t selling its products online, you’re missing out on a massive potential revenue stream.
Online sales can be profitable, but it’s a very competitive market. Making your products stand out from all of the other retailers and sellers is hard, but with a fully optimised and expertly implemented Google Shopping campaign, you can be top of the results.
Working together we can get your products inline, or ahead of hundreds, your competitors – even if you’re selling the same product.
Visibility is the key to a shopping campaign, and with the majority of shoppers using Google, it’s where we focus the majority of our effort.
Ensuring your products appear in the search results and on Google Shopping results is what we do best. Working with small, medium and large online retailers we have a proven history of connecting them with consumers to improve sales.
Google Shopping campaigns are designed specifically for retailers that sell products online, with the trendy term being ecommerce.
The bottom line is: if you sell products on your website, then Google Shopping is an essential channel for you and your business.
Creating a Google Shopping campaign is one of most complicated of all the options available via Pay Per Click, which is why working with an experienced agency that has done this more times than we care to mention is a must.
Getting products from your website, through to being live on Google is a long process that needs expert care and attention – and a few coffees along the way too!
Once you hire IST Digital Marketing to work on your behalf, we can begin to make it all happen.
The first thing we will do is to understand whether a manual shopping feed or an automated shopping feed is right for you.
For smaller retailers with few products, a manual feed can be ok, but when you get into large selections of products, which change quite often, an automated feed is a must. Don’t worry, we will work with you to find the best option.
We then get the feed Google Shopping happy (this is not an easy process) and then submit it to your Merchant centre.
Once approved, we then run your merchant centre data through to your AdWords account, and then design a campaign that will get those sales rolling in.
Of course, there’s a little bit more to it than that, but don’t worry, you’re in safe hands with our PPC team.
Give us a call or email today and we will get your products in front of the people that really matter – the millions of daily online consumers.
Sally – Raycox Turf Ltd
We have been working with Ian for several months and are now reaping the benefits of his experience and diligent work.
We trust Ian to deliver results without all the brouhaha that normally accompanies SEO and digital marketing.
Laurence Hale – Arnica Dental Care
I’ve been working with Ian now for a few months on various campaigns. Love his approach and he’s my go to person for Google Adwords campaigns.
Hitesh Mistry – L2W Digital
Ian’s Google Ad training was pivotal in getting our campaigns off the ground. He covered each area in great detail without rushing us through and always ensured we fully understood each function.
Following the training, Ian went above and beyond to assist us in setting up our conversion tracking which was a huge help to progressing more quickly. I would highly recommend Ian to anyone who is in need of Google AdWords training.
Rebecca Selwyn – Fire Protection Association
Ian trained me up in a 1-2-1 session and I cannot recommend him enough. He is very knowledgeable and takes the time to explain everything in a detailed, but digestible way.
The training was fully tailored to my own business needs and Ian has offered to provide on going support should I need it. I would highly recommend him to anyone looking to improve their marketing.
Bernadette Wilson – Brave HCG
We were new to Google, but successful Google Ads were critical to our business. Ian was down to earth and used jargon free language to really help us understand how things worked and how we could benefit.
We cannot recommend Ian enough. Great guy too!
Jonathan Watts – Owner – JB Car Leasing
Lloyd Looms have worked with Ian at IST Digital Marketing for some time now, during this period our Impression share and top of page rate have increased whilst reducing our overall google spend, Ian also manages the shopping campaign’s which much success.
Overall we are very pleased with the work carried out.
Roger Bell – Owner – Lloyd Looms
Really efficient – getting us up and running on Google AdWords immediately and helping us to understand how we could make a bigger impact online.
We are in no doubt that our leads have definitely increased due to the work that Ian has done with us. Really reasonably priced, with no tie in period – would highly recommend!
Robin & Laura Seal – Owners – The Property Shop Ross
Thanks for the hard work you’ve been putting in over the past month or so.
We have seen an increase of around 50% in new customers.
Lucy – Owner – K9 Raw Supplies
IST Digital Marketing are a great company and are exceptional in the work that they do. What you see is what you get, no hidden costs and great value for money. Personable in their approach they can easily tailor your business needs to your digital marketing needs seamlessly.
Valerie Spearpoint – Director – QAEC Limited
IST Digital Marketing are experts at what they do, helping us to plan, deliver and evaluate digital campaigns.
Ian has always helped us to achieve better results than we expected – helping us and our clients to reach more people online.
Lawrie Jones – MD – 42 Group
IST Digital are fantastic for working within your budget and producing good results. They have also given us training so that we understand how google analytics works and how to use it.
We count Ian as one of our team – a very important member of our team.
Julia Adams – Owner – JULU Ltd
I would highly recommend IST Digital Marketing as they do what they say they will do and if they can’t do it they will tell you.
There was also no binding contract he asked us to sign, just month on month as we wanted.
Gerome Mezo – Owner – Gloucestershire Furniture Hire
Contacted IST Digital Marketing after talking to other local business owners and getting good reviews as I was looking for a quick and easy solution to get into online marketing.
Ian is a great guy and set up my new Google Adwords account the same day, putting aside other work to help me out. Exciting times for my business ahead.. “
Gavin Lewis – Owner – Oven Pig
We are delighted by the service we have received from Ian Spencer. Since we have utilised Ian ‘s service our website visibility and ranking has improved dramatically.
If you are looking for great advice and service look no further than Ian Spencer as your PPC consultant of choice.
Guy Webb – Owner – Kas Villa Rentals
IST Digital Marketing are moving us out of our comfort zone and giving us the confidence to deal with our PPC. Ian has a wealth of knowledge and a very patient way of explaining things very clearly too.
We’re good at dealing with garage doors but we also want to be good at growing our business by using PPC and we’re delighted that IST Digital Marketing is helping to make that happen!
Tracey – Owner – Dean Garage Doors
We approached IST as we were looking to get more leads from our website and Ian had been recommended to us by several of his existing clients.
Sure enough, as soon as the campaign was switched on we started receiving enquiries and within the first week we were inundated with delivery requests, working at a conversion rate of 16%!
Andy – Owner / MD – Move My Bike
Ian has helped me on several occasions and I am very impressed with the service he provides.
I’m very grateful to Ian for the improvements to my business he has brought about and would not hesitate to recommend him to other people.
Glyn Kevin – Owner – Goggleyed
“It is without hesitation that I recommend this company to the highest levels and am more than happy to talk direct to anyone considering his services.
Ian is an expert in his field without doubt and he is more than capable of helping you take your business to the next level and beyond.“
Dave Kenworthy – Owner – Evolution Group
IST Digital Marketing and Ian has been a pleasure to work with and has compiled a Google Ads campaign that has been invaluable in directing traffic – and therefore potential customers – to my client’s new homes website.
We’ve been delighted with the Google profile Ian has achieved for us.
Penny Adair – Change Living
I highly recommend Ian to anyone who is looking into the world of online marketing, in particular anything Google related.
His knowledge and vast experience make him a stand out choice.
Andy Raynor – AR Website Design
I cant recommend Ian and IST Digital Marketing enough, I was sceptical about using a PPC company having used Adwords previously without success.
They have delivered increased enquiries to our website which resulted in new business.
Karl Wood – SimTech
We have used IST Digital Marketing for clients PPC Campaigns. His initial site reports are excellent and results fantastic.
Then running the campaigns and split testing on the PPC campaigns were good and click through rates were good and profitable!
Duncan Knowles – Net9Design
IST Digital Marketing have been central to us trebling our sales over the last three years.
This has been achieved through their internet knowledge, as well as his SEO and Google Ads abilities.
Dave Jones – Get Moved UK
For your internet needs IST Digital Marketing really deliver; my company is certainly testimony to that.
From a superb web site, delivering SEO/CPC campaigns and ongoing project management, IST have constantly over delivered on his promises.
Chris Davidson – Discover