Google Shopping … It Starts Today

If you sell products online, then you probably do not need to be told that online shopping has had a huge growth over the past five years.

Every year UK consumers spend over £60bn online. We can confidently say that if your business isn’t selling its products online, you’re missing out on a massive potential revenue stream.

Online sales can be profitable, but it’s a very competitive market. Making your products stand out from all of the other retailers and sellers is hard, but with a fully optimised and expertly implemented Google Shopping campaign, you can be top of the results.

Working together we can get your products inline, or ahead of hundreds, your competitors – even if you’re selling the same product.

Visibility is the key to a shopping campaign, and with the majority of shoppers using Google, it’s where we focus the majority of our effort.

Ensuring your products appear in the search results and on Google Shopping results is what we do best. Working with  small, medium and large online retailers we have a proven history of connecting them with consumers to improve sales.

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Cost Effective

Google Shopping campaigns often cost far less per click than other types of campaigns, driving more traffic for less cost, a win win for any retailer.

Price Point Driven

Whilst price is not the only ranking factor, if you have products that are competitively priced, then Google Shopping will provide the customers.

High Visibility

Google Shopping results are often the first thing you see when searching for a product, which means your products could be top of Google.

Millions Of Consumers

More and more people shop online, growing at an exceptional rate every single year, which means getting your products in front of them crucial.

Google Shopping Campaigns That Sell Your Products

Google Shopping campaigns are designed specifically for retailers that sell products online, with the trendy term being ecommerce.

The bottom line is: if you sell products on your website, then Google Shopping is an essential channel for you and your business.

Creating a Google Shopping campaign is one of most complicated of all the options available via Pay Per Click, which is why working with an experienced agency that has done this more times than we care to mention is a must.

Getting products from your website, through to being live on Google is a long process that needs expert care and attention – and a few coffees along the way too!

Once you hire IST Digital Marketing to work on your behalf, we can begin to make it all happen.

The first thing we will do is to understand whether a manual shopping feed or an automated shopping feed is right for you.

For smaller retailers with few products, a manual feed can be ok, but when you get into large selections of products, which change quite often, an automated feed is a must. Don’t worry, we will work with you to find the best option.

We then get the feed Google Shopping happy (this is not an easy process) and then submit it to your Merchant centre.

Once approved, we then run your merchant centre data through to your AdWords account, and then design a campaign that will get those sales rolling in.

Of course, there’s a little bit more to it than that, but don’t worry, you’re in safe hands with our PPC team.

Give us a call or email today and we will get your products in front of the people that really matter – the millions of daily online consumers.

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