About the author
Ian Spencer
Founder & Certified Google Partner
Ian founded IST Digital Marketing and is a Certified Google Partner with over 20 years' experience in PPC and SEO. He works directly with clients across Gloucester, Cheltenham, Bristol and the South West.
Working with Ian
When you work with IST Digital, you work directly with Ian. He's the person who plans and manages your campaigns, so there are no account managers and no handoffs between people who've never seen your account.
His work covers Google Ads management, SEO and email marketing for local and national businesses, with most clients based in Gloucester, Cheltenham, Bristol and the wider South West.
IST Digital Marketing is a Google Partner, which means meeting Google's requirements for ad spend, campaign performance and certification. You can check the Partner status on Google's own site, and read about the results clients have had in our case studies.
What clients say about working with Ian
"We are delighted by the service we have received from Ian Spencer. Since we have utilised Ian's service our website visibility and ranking has improved dramatically. If you are looking for great advice and service look no further than Ian Spencer as your PPC consultant of choice."
"Ian has been invaluable to my business. We had a Google ad campaign set up already, but Ian was able to go through it with a fine toothed comb and make sure our advertising was as efficient as possible. As well as providing reassurance that we're on the right track, Ian's interventions have saved us money whilst improving our return. I have found Ian responsive and easy to work with, and value his open approach."
"Lloyd Looms have worked with Ian at IST Digital Marketing for coming up 10 years. We were a fresh start up and owe our market position to the hard work and dedication from Ian and the team at IST Digital."
Articles by Ian
- Google Ads Conversion Tracking Mistakes to Avoid 23 September 2026
- Google Local Services Ads: A Guide for Trades 23 September 2026
- Keyword Research That Actually Works for Small Businesses 23 September 2026
- How to Redesign Your Website Without Losing Rankings 23 September 2026
- Google Ads Assets: The Free Way to Make Your Ad Bigger 23 September 2026
- The Google Ads Location Setting Wasting Your Budget 23 September 2026
- Why You Should Plan Your Christmas Google Ads Now 23 September 2026
- Google AI Overviews: What Small Businesses Should Do 23 September 2026
- Negative Keywords: Stop Wasting Google Ads Budget 23 September 2026
- How Much Should You Budget For Google Ads? 23 September 2026
- Why Email Marketing Still Works For Small Businesses 23 September 2026
- How To Know Which Marketing Is Bringing You Enquiries 23 September 2026
- Google Business Profile Mistakes That Cost You Enquiries 23 September 2026
- How SEO And Google Ads Work Better Together 23 September 2026
- Why Your Website Is Half of Your Google Ads Campaign 23 September 2026
- How Local Businesses Can Improve Their Online Presence 23 September 2026
- Simple Website Changes That Can Get You More Enquiries 23 September 2026
Work with us
Talk to Ian about your marketing
Ask a question, get a second opinion on your Google Ads or SEO, or book a free audit.