PPC and SEO insights, how-to guides, and digital marketing news from the IST Digital team.
If you’re running a Performance Max (PMAX) campaign on Google Ads and you’ve recently introduced a target ROAS (Return On Ad Spend) bidding strategy, you’ve probably noticed something alarming: your impressions have dropped — potentially by as much as 40–50%.
Read morePerformance Max (PMAX) campaigns have become one of the most talked-about tools in the Google Ads Pay Per Click ecosystem. By leveraging Google’s machine learning to serve ads across Search, Display, YouTube, Gmail, Discover, Maps, and Shopping — all from a single campaign.
Read moreWe don’t just run an audit and walk away. Our SEO consultancy is designed to drive real-world results. Here’s how:
Read moreIf your website isn’t showing up for the searches that matter, you’re losing business — every single day.
Read moreWe know the Gloucester market. Whether you’re targeting homeowners in Quedgeley, SMEs around Barnwood or city-wide coverage, local online marketing takes nuance.
Read moreStruggling to manage your paid search strategy in-house? You’re not alone.
Read moreThere once was a time when customer loyalty was a pretty standard thing, with Mr Jones always shopping in his local butchers for his sausages, never once even considering another butchers or even a supermarket to buy his bangers from. Roll forward to today, and if you ask many business owners abo…
Read moreIn the world of SEO and PPC, there are far too many professionals and business owners that are simply stuck in the more is best mentality, where the need to double traffic and double users is the main aim, which is why so many business owners fail to see really solid results when it comes to the …
Read moreIf you are one of the millions of businesses using Google Ads but feel you are not getting the results you expected, then you are not alone, but quite often the lack of performance comes down to simple mistakes rather than the platform not being right for your company.
Read moreThe notion of paying for traffic for some is a pretty normal thing, but for others, they have either stayed away from this due to financial concerns or lack of knowledge, but when it comes to delivering targeted and relevant traffic, if done correctly, a Pay Per Click campaign can be and should b…
Read moreAlthough Google Ads (PPC) and SEO are two separate online marketing methods, if you are running an SEO campaign, running an Google Ads campaign is a must, as the amount of data and analysis you can get from running a Pay Per Click campaign can dramatically influence the planning and direction of …
Read moreRunning a Pay Per Click campaign can undoubtedly bring your business success, but it can also bring heartache if you do not get the basics right, as if you rush through a campaign or do not spend the time understanding how the system works then you are just on the road to wasting your marketing b…
Read moreThere is often an assumption that SEO and Pay Per Click are not connected when it comes to your online marketing efforts, but this thought is totally wrong, as the data you get from your PPC campaign can be a massive driver towards where you should be focusing your SEO efforts, which is why the p…
Read moreAs a business owner you simply cannot do it all. No matter how much time you have in your day or how skilled you are at seemingly doing everything, there is just no way that you can handle every element of your business whilst continuing to run, manage and grow it effectively. When it comes to yo…
Read moreOnline marketing is something that if you have a website, you will want to get right. The days of having a site and the traffic just coming to you with no effort are well and truly over (if they were every really here for most of us) and it is now up to you to drive traffic and then also make sur…
Read moreGoogle Shopping campaigns are perfect for all ecommerce businesses and businesses with an online shop that sells products.
Read moreMention Pay Per Click or Google Ads and quite often you see the change in people’s faces, as those that have used it before will usually tell you how much money it cost and those that have never used it will have listened to those that have and their stories … about how much money it costs.
Read moreMost small to medium sized businesses are guilty of getting caught up in the chase for new business and forgetting the current, with new customers seeming to be the thing they want, whilst maybe not realising that actually, selling extra services to your current customers is so much more easier, …
Read moreIf you are new to Google Ads then you will probably be looking around and wondering just what everything means, and likewise if you are experienced and knowledgeable with PPC systems like this, it can still be a challenge to make sure you get everything perfectly in place to make sure your campai…
Read moreWhether you are a local business with an online presence or a large e-commerce company relying on the Internet to deliver all of your visitors and sales, the quality of your website will dramatically impact on your bottom line performance, which is why making sure that you avoid the common websit…
Read moreAs a business owner you probably want to or need to increase your sales, but when it comes to just how you do this or what advertising platform is going to be best for you, it can be a daunting and worrying decision that you feel you need to make, from SEO through to Email Marketing, knowing what…
Read moreAs a local business, the need to attract the right customers is obviously very important, with so many possible platforms to advertise on it can be hard to allocate a good budget in the right areas, as every penny is important when it comes to getting a good level of return on investment.
Read moreIf done correctly, remarketing (or retargeting) can be one of the most effective, rewarding and intelligent forms of online marketing, but the key to making it work is, as we say, getting it right, else you are going to end up with a wasted spend and a few unhappy customers to say the least.
Read moreToo often, business and individuals get totally despondent with Adwords because in their view it hasn’t delivered the results that they expected, and although it’s generally easier to blame the system than look at their own mistakes or errors, the landing page is frequently the reason that the ca…
Read morePay Per Click and Google Ads in particular can be a fantastic source of traffic, targeted visitors and of course enquiries and sales, but getting it spot on n terms of performance is not an easy job, as there are so many things you need to get right, and of course, so many things that you need to…
Read moreLike any online marketing platform, setting up and getting going is one thing, but the main route to ongoing success is to continually learn, tweak and analyse, and Google Ads is no exception to this rule, as the main effort when it comes to making your campaign more successful relies on hard wor…
Read moreHanding over control of your Google Ads account or hiring a company to create you a new PPC campaign that will increase your business enquiries is something that for many, take a lot of research, hunting around and ultimately trust, as with so many agencies and companies now offering Pay Per Clic…
Read moreWhen it comes to getting success from your PPC and Google Ads campaign, you are probably only too aware that there are many, many factors that you need to get right to bring in those sales and enquiries, but when we focus on location as one of these factors, this element is key to making your cam…
Read moreGoogle Adwords can be a very effective way of increasing your sales and enquiries, but only if you spend the time getting your campaign to a level where it is working and providing a decent return on investment. Getting the right kind of clicks for your money is the main aim of the Google Ads gam…
Read moreWhen you mention PPC or Pay Per Click, most people always think of AdWords, which although quite obvious as to the reasons why, overlooks the power of Bing Ads, which in its own right is a powerful PPC platform for advertisers looking to connect with potential customers.
Read moreIt is often said that your average website visitor can take up to 7 or 8 associations with your business before they turn into a customer, which means that if you are not getting your company name, products or services back in front of them, you are losing new customers because you are not utilis…
Read morePaying for traffic, or Pay Per Click as it is more commonly known, can be a very cost effective way of driving highly targeted visitors through to your website, which hopefully then converts into sales or enquiries. Of course, just getting a load of people onto your website does not guarantee you…
Read moreWhen it comes to running a company, the end result for most of us is to get more people to use our business and ultimately achieve more sales and increase profitability. When we want more sales through our website we look to the world of online marketing and try to work out where best our budget …
Read moreIf you have an active account with Google Ads then you will be spending money to make sure your advert and campaign is appearing to the most relevant audience and potential customers, but if you are not managing it correctly or you set it up in a rush and never looked at it again, you could be wa…
Read moreThere are many things that worry me about the online business world, especially online, but one aspect that really worries me is the people that I see that just rely on Google to send them their sales, never thinking about other sources that they should also be investing their time in developing.…
Read moreReviews are important, and whilst this blog needs a bit more information than just these opening words, the basics are that good reviews lead to more business, better business and long term business, as with so many competitors in most industries and services, choosing the right partner to work w…
Read moreWith so many online marketing platforms now available for businesses all over the UK, it can be hard to plan a budget and marketing campaign that uses the right platforms for your company. With more opportunities come more decisions, which is where many businesses come unstuck, as they often choo…
Read moreIf you know about or are aware of Google Analytics then you will probably already have a basic understanding of why it is important for your website and some of the features that go with it, but at the same time you might well be put off by the amount of things it reports and struggle to really u…
Read moreQuality Score for Adwords is a score given to multiple levels of your pay per click account to assess how strong your campaign is, which is basically a quality factor assigned to you from Adwords that is an indication of the strength or quality of the campaign. Working on your quality score is so…
Read moreGet it right and social media can be a massive asset for your business, but get it wrong, and disaster could be just one tweet away. Social media is one of those things that so many businesses either nail and perfect over time, or get it so wrong that they just turn their backs on it forever more…
Read moreDisplay Advertising with Google is something that if you get right, really can work, as it is pretty cheap and you can end up getting your adverts onto some pretty decent websites. But, if you get it wrong, it will simply eat your budget and deliver little to no results, which is why you simply m…
Read moreRemarketing should be a part of any Adwords campaign, as the results and conversions it can bring over time can be much more rewarding than many other forms of online marketing and advertising. And yet, so many people still fail to make use of this product, mainly through not knowing about it but…
Read moreHearing positive feedback about your company, your products or services is something that every business owner should thrive on, but not only can it inflate your own feeling of greatness, positive reviews can also lead to repeat custom, increased business growth and of course, more income and pro…
Read moreWhen it comes to online marketing, the number of platforms, placements and opportunities out there can be overwhelming if you are just starting out on your marketing journey, which is why so many businesses often get it so badly wrong, all because they did not define their audience before they st…
Read moreWhen it comes to digital marketing, this one phrase covers so many services, as within the term digital marketing there are a wealth of things like SEO, PPC, Web Design and other forms of online marketing that can make it quite hard to choose the right company to partner with.
Read moreAs an online marketing platform, AdWords really can deliver fantastic results, but far too often businesses assume that it is like waving a magic, instant wand, where you spend a few pounds and the enquiries never end.
Read moreMost consumers that have grown up in the past few decades will be used to TV and Video advertising, in fact, from the early days of Kids TV through to the hundreds of channels we now have at our finger tips, we are used to being sold to on every commercial channel, and we have been used to this f…
Read moreAny business owner will testify how nervous and worried they can get if suddenly they notice a decrease in sales or conversions, and this is exactly the same for any business that runs with a website and a high-street shop or office, or solely relies on a website.
Read moreNo matter whether you voted leave, remain or you sat this one out, major events like Brexit can have an impact on your online marketing results, whether negative or positive, and as such, cannot just be dismissed as not relevant to your business.
Read moreEqually, if you get it wrong then the results can be limited, if any at all, so spending time getting your message spot on really is so worthwhile if you want to get the ultimate level of success from your campaign.
Read morePay Per Click if done correctly can be a massive source of traffic, enquiries and sales, and with the right kind of campaign, can offer a seriously decent return on investment.
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