The questions people ask
before they work with me.

You work directly with me. I'm the founder, I'm a certified Google Partner, and I'm the person actually in your account. No account managers, no handovers, no hidden mark-ups, no lock-in contracts. Twenty plus years of experience, over 200 clients, and 15 years as a Google Partner sat behind it.

I also don't talk in jargon. If you don't understand what I'm doing and why, I've explained it badly.

Because with a bigger agency you're often paying for layers you don't need, and the person who sold you the service is rarely the one delivering it. Here, the person you speak to is the person doing the work.

The other thing worth knowing is that clients stay. Lloyd Looms have been with me for close to ten years, from being a fresh start-up to holding their position in the market. That doesn't happen if you're overpromising. My Google reviews sit at 5.0 and the words that come up over and over are plain English, responsive, honest, no BS. One client described me as part of their team rather than a supplier, which is about the best review I could ask for.

Fair enough, but worth asking what's actually changing between now and then. If your ads are running already, the budget is going out the door every single day regardless, and if it's being spent badly then waiting three months is three months of waste. If your ads aren't running, your competitors' are.

The self storage client I worked with went from having units to fill to 97% capacity inside 12 months, so a year is enough time for something to genuinely shift. The free audit costs you nothing and doesn't commit you to anything, so at the very least you'll be making that decision with real information instead of a hunch.

You probably can, to a point. Google has made it easy enough to get a campaign live. The hard part is everything after that: knowing which changes actually move the needle, spotting what's quietly draining budget, and keeping up as the platform changes, which it does constantly. And even if you know all that, you've got a business to run.

Here's the honest version though. If you genuinely want to run it yourself, I'll train you. I've done Google Ads training for the Fire Protection Association, including getting their conversion tracking set up properly afterwards, and I've trained clients on Google Analytics so they understand their own numbers. A garage door company I work with wanted to get good at PPC themselves rather than just hand it over, and that's exactly what we did. I'd rather you were properly equipped than quietly wasting money. Either way, take the free audit first and use the findings.

I hear this a lot, and usually the same story: promises that didn't land, a long contract, and an account manager who wasn't the one doing the work. So, to be clear about how I work. You deal with me directly. I'm the one managing your campaigns, not passing you to a junior. There's no lock-in contract, so if I'm not delivering you can walk. No mark-up on your ad spend. And if I don't think I can help you, I'll say so rather than sign you up anyway.

One client came to me openly sceptical, having tried Google Ads before without success, and ended up with more enquiries and new business off the back of it. Judge me on the audit before you spend a penny.

Of course, it's your money. Just tell me what you need to think about and I'll give you a straight answer on it, because it's usually one specific thing: cost, timing, or whether it'll work in your particular market. If it's something I genuinely can't answer, I'll say that too. And if the answer ends up being no, that's fine. I'd rather have an honest no than chase someone who isn't sure.

Depends on the market, and I'll be honest with you about that after I've looked. Some sectors are so competitive that a small budget won't get anywhere, and I'll tell you if that's the case rather than take the work. But plenty of local businesses do very well on modest spend when the account is tightly built and properly targeted.

The garage door company I worked with is a local outfit, not a national brand, and they ended up with a 12 week lead time on bookings. The waste in a small account tends to be proportionally worse, so getting it right matters more, not less.