PPC Services
Every pound you spend on Google Ads should be working hard. As a certified Google Partner agency, we build and manage campaigns that drive real results — qualified leads, lower CPAs, and measurable ROI.
When it comes to a winning Google Ads or Bing Ads PPC campaign, the set up and implementation is the first thing that needs to be spot on, but then the management and ongoing optimisation of the account is also very important. A Pay Per Click campaign is rarely, if ever, a plug and play approach — we do a great job of managing campaigns, working with our clients to make sure success is flowing and that the campaign is improving, and of course, we look at new areas we can get more sales.
We specialise in all things PPC, and from the moment you contact us, we will work with you to decide what type of campaign your business needs, as whilst Google Ads can work for everyone, it is crucial to choose the right campaign for you. We are experts in Google Ads Search, Google PMAX, Google Shopping and Remarketing, and we also work with Microsoft Ads and similar campaigns.
If you own a web design company or an SEO company, or you are a PPC specialist but simply have too much work to handle, our PPC White Label service is the ideal solution for you. We work with a range of local and national web designers and SEO specialists to provide our PPC service for their clients, on either a white label or referral basis — charge the levels you feel appropriate and of course, make more money.
There is nothing worse than seeing hundreds of pounds being taken out of your account and never getting a sale or lead from this spend — if this is how you feel, fear not, it is actually far more common than you think. Our PPC Audits are free, with no obligation, so whether you work with us or not, we will provide you with an account review containing elements for improvement plus highlighting the positives as well.
Our reviews are 100% human, we do not use software or AI, we simply review your account using 15 years of knowledge and experience to highlight the areas we know can seriously improve your performance.
WE GET RESULTS
With over 20 years of experience in Google Ads and Onsite SEO, we know what we are talking about. And not only do we know what we are talking about, we deliver results across all types of B2B and B2C industries. Our clients trust us to get results, and we continually work with them to deliver.
HIGHLY EXPERIENCED
With over 20 years of industry experience, we know that digital marketing today isn't about increasing traffic; it's about generating leads and conversions. We keep it simple, we don't talk in techy speak that no one really understands, and we offer full transparency and clarity about what we do. It's what we do best.
Why IST Digital
When you work with IST Digital, you work directly with Ian Spencer — founder, certified Google Partner, and the person managing your campaigns. No account managers, no hidden mark-ups, no lock-in contracts. Just expert work and honest results, backed by over 20 years of experience across 200+ clients.
What our clients say
Don't take our word for it. Here's what businesses that we work with have to say about the services we offer.
Client reviews
GC Ian has been invaluable to my business. We had a Google ad campaign set up already, but Ian was able to go through it with a fine toothed comb and make sure our advertising was as efficient as possible. As well as providing reassurance that we're on the right track, Ian's interventions have saved us money whilst improving our return.
AC We've used IST on a number of occasions and have always been delighted with the service received. Ian is very responsive and highly knowledgable and we will continue to use his talents whenever required. Can wholeheartedly recommend IST Digital Marketing.
HD We use IST Digital for all our PPC campaigns. We get straightforward advice in plain English and a fast turn around. As they say the proof of the pudding is in the eating: we consistently get traffic to the website and in turn new business. All at a reasonable price. What more could you want?
LS Ian was recommended to us as we needed help to build our presence on Google. He was really efficient — getting us up and running on Google AdWords immediately and helping us to understand how we could make a bigger impact online. Our leads have definitely increased due to the work that Ian has done with us.
CD Been an absolute pleasure working with Ian. Came highly recommended and really knows his stuff when it comes to Adwords campaigns. We saw a significant increase in good quality leads as a result of his work which has resulted in strong business growth for us.
Work with us
Get a free, no-obligation audit and find out exactly where your budget is going.
